Unlocking the Power of Mobile Marketing

Mena Iskander’s insights about ” How to unlock the power of Mobile Marketing”

The best tool for Search Engine optimization (SEO) is Free!!

Yes, you read that right! The best tool for search engine optimization is free and is provided by the best in the industry, Google. The Search Engine has a crucial job of providing the relevant pages to the user, Search Engines such as Google, use Page Ranking Algorithm to rank web pages according to the

Thinking about drafting a digital marketing plan for SME?! Do it! Oh wait! don’t do it!!!

Choosing between SME or brand yourself or start your own business  for assignment 1 for Digital Marketing ? Making a deciding can be really hard sometimes, however I’m here to help you today! Yay! Well, no, I’m not here to decide for you which option you should go with, nevertheless, and since I’m in your

The Secrets of Viral Marketing

Do you remember the Ice Bucket challenge? It is a viral social media challenge that originated in the summer of 2014 to raise awareness and funds for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. What about Coca-Cola “Share a Coke” ?  In 2011, Coca-Cola launched a campaign that personalized their bottles with

Why should marketers use influencer marketing?

Before we answer the proposed question let’s first find out what influencer marketing is all about and how effective it can be. Influencer marketing In today’s fast-paced digital world, businesses have been attempting to harness the power of social media (McAlexander, et all, 2002) in one way or another, and influencer marketing has become a

Marketing on Social Media?? Do it right!

We all know how important social media is when it comes to marketing and marketers. But have you thought about how it’s done? Is it just randomly sharing marketing content on different social media platforms?! Allow me to answer the obvious. No, it is not that simple. There is actually more to social media marketing